She takes a few drops of Cécred's Nourishing Hair Oil and runs it though her locks ... In the time since, the near-platinum blonde shade has become synonymous with Beyoncé's Cowboy Carter era.

In the clip, shared on Instagram Sunday, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her platinum blond ... boss and founder, @beyonce!” ...

Beyonce was seen applying Cécred nourishing hair oil ($44) to her voluminous platinum locks that flowed down in elegant waves past her shoulders. The star accessorized the ensemble with large ...

Beyoncé has undergone another hair transformation, and it might be her most glamoros yet. The superstar, who is gearing up for the Cowboy Carter World Tour, which commences at the end of the month in ...

Beyoncé stunned at the epic event to launch her Cécred haircare line in Ulta Beauty and Cécred Sundays mini salons in ...

She takes a few drops of Cécred's Nourishing Hair ... beyonce! Available NOW at your local Ulta Beauty store and ultabeauty.com," the video caption read. Beyoncé has been flirting with icy ...