For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Adolescents view social media as the most authentic form of media, surpassing traditional entertainment platforms in perceived genuineness, according to a new study from the University of ...

UCLA's Center for Scholars and Storytellers (CSS) research surveyed more than 1,500 children and young adults between ages 10 and 24 as part of its annual "Teens and Screens" report. "Social media is ...

According to the report, YouTube ranked as the most authentic social media platform (38.8%), followed by TikTok, surpassing its previous ranking. This may be attributed to teenagers' desire for ...

UCLA's Center for Scholars and Storytellers (CSS) research surveyed more than 1,500 children and young adults between ages 10 and 24 as part of its annual "Teens and Screens" report. "Social media ...