Music influences emotion, memory, and mental health, and serves as a tool for healing and joy. Explore the roots of its power ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

The research shows that when people feel sad, isolated, or overwhelmed, they don’t just turn to music for distraction—they ...

Slot machine sounds like bells, alarms and music cues are designed to emotionally manipulate players into continuing to play.

We often assume empathy is always good. But neuroscience tells a more nuanced—and potentially life-changing—story.

Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts ...

Single-Dose Psychedelics and Cognitive Adaptation. The figure depicts a mouse with a lightbulb, symbolizing the remarkab ...

Flying affects your brain and senses-changing how you taste food, process emotions, and feel alcohol. Here's what happens to ...

For example, the tendency for behavioural responses in a range of cognitive domains to oscillate over time has been studied extensively. Recently, however, the phenomenon of behavioural oscillations ...

Introduction Every event, whether it’s a corporate gala, wedding reception, or birthday bash, is ultimately about one thing—creating memorable moments. But what makes something truly memorable? It’s ...

You know the sound. You hear it, perhaps hundreds of times, every April. But you probably don't know how and when it came to be.

With year-round sunshine and a stunning desert landscape, the Phoenix metropolitan area is one of the country’s leading ...