Music influences emotion, memory, and mental health, and serves as a tool for healing and joy. Explore the roots of its power ...

Is fasting the best thing for your brain, or should it be avoided at all ... and what it means for our diet today. Background on fasting Despite the recent preoccupation with fasting as a health ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

New research reveals that the vagus nerve, which helps regulate appetite, interacts with socio-economic status to influence ...

The research shows that when people feel sad, isolated, or overwhelmed, they don’t just turn to music for distraction—they ...

Slot machine sounds like bells, alarms and music cues are designed to emotionally manipulate players into continuing to play.

Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts ...

A new study reveals that upsetting distractions significantly impair our ability to sustain attention and also linger more strongly in memory.

In a nutshell Your brain fine-tunes generosity based on social closeness. A specific brain region, the basolateral amygdala (BLA), helps you decide how much to share with others depending on how ...

The brain reduces attention to repeated distractions. Familiar visuals become easy to ignore. Fixed locations lead to mental ...

People who fidget during conversations—tapping their feet, twirling their hair, fiddling with pen caps—are sometimes labeled ...

Single-Dose Psychedelics and Cognitive Adaptation. The figure depicts a mouse with a lightbulb, symbolizing the remarkab ...