“With the rise of influencer marketing and enhanced tech capabilities available to us, we also found an opportunity to use AR to create our very own virtual influencer for Puma brand to ...

PUMA invites everyone to win big with its King Indoor silhouette, promoting the old-school sportswear model inside a new “Royalty” pack. PUMA pays tribute to past football legends who donned ...

The performance version of a forgotten little sporty coupe, the Ford Racing Puma is a fun driver's car that has become dirt ...

After rebooting the Skope Forever Mid in February, Skepta and PUMA are back with the latest development in their ongoing partnership: a streamlined, “tech-luxe” Skope Forever Low finished in a ...

The Puma has been in Service for 54 years and begin its draw down on 31 March. Introduced in 1971, it has been successfully deployed in various Operations & humanitarian missions. At the time of ...

Virat Kohli is reportedly set to end his partnership with Puma, and the announcement is expected to be made in the ongoing IPL 2025 season. Virat Kohli recently caught the attention of fans on ...

The Supervisory Board of PUMA SE has appointed Arthur Hoeld as Chairman of the Management Board and CEO of PUMA SE, effective July 1, 2025. Arne Freundt, CEO of PUMA SE, and the Supervisory Board ...

Less than a week after Puma SE named a new chief executive officer, there has been another big leadership change. The German athletic giant has elevated company veteran Tara McRae to the role of ...

D Mario games needn’t be reinvented, but giving fans official creative tools has already made a positive impact ...

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from ...

Goodbye Chuck Taylors, hello Puma Palermo. With its low profile, gum sole, and retro Italian football vibes, the Palermo is fast becoming the indie-cool sneaker millennials didn’t know they needed.

But I haven’t felt shoe-induced palpitations like this for a long time. Why? Because Puma has just unveiled its fastest, lightest, most responsive and arguably most attractive running shoe of ...