The NBA released the list of individual players with the top-selling jerseys during the 2024-25 season, and Los Angeles ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to ...

Luka Dončić's trade from Dallas and arrival in Los Angeles changed the NBA landscape in more ways ... standings and sending Luka's No. 77 purple and gold jersey into the history books.

The Lakers went 18-10 with Dončić wearing Purple and Gold. According to the NBA, jersey sales on NBAStore.com rose 21% after the Feb. 6 trade deadline, largely driven by Dončić’s move from ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.