“My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of whatever moisture it had left, leaving it matted and sad. Not the case ...

adding volume and sheen to hair. And with the added benefit of UV-protection, this shampoo will prevent any negative effects from spending too much time in the sun. Pantene's purple shampoo is ...

Why We Love It: This multitasking silk protein and hibiscus extract-infused formula left our tester Grace's hair looking ... in mind that the effect is temporary. “Purple shampoo aids in helping ...

"I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. "The effect is softer, both in terms of the colour and how my hair feels afterwards.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.