At Athleta, Laughton oversaw the brand's push into women's sports, signing major deals with athletes like Simone Biles and Allyson Felix. She now takes the reins at REI, a $3.53 billion-in-revenue ...

For many outdoor brands, those positions cut against the grain. In 2017, REI was also vocal in its opposition to President Trump’s efforts to shrink the Bears Ears National Monument in Utah.

SEATTLE, March 27, 2025 /PRNewswire/ -- REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher level bicycle and gear brands to elevate the cycling ...

REI's Magma 30 sleeping bag now comes in three lengths and three widths | Image credit: REI REI carries more than 1,400 brands in addition to its own; and all of those brands must adhere to a lengthy ...

REI’s gigantic anniversary sale is live with up to 30% off some of the site's bestselling camping and hiking gear from The North Face, Keen, Merrell, and dozens of other brands. The one brand to ...

There are also a ton of great tents on sale from brands like The North Face, Big Agnes, and more, but right now, one of REI Co-op's best is over $100 off—and it even comes with a footprint.

Right now, REI’s sale section is full of thousands of summer and fall essentials from top-rated brands like Hoka, The North Face and Hydro Flask.

REI's former CEO said the company wanted "a seat at the table" with the new administration. "One way to show your values is to show action,” Laughton told Phil.