John Force Racing has unveiled Austin Prock's 2025 livery featuring major sponsorships from Cornwell Tools and HendrickCars.com.

Montgomery County manufacturer Greene Tweed, a family-owned military and industrial supplier since 1863, seeks to up its ...

Lamborghini Westlake, renowned for its exclusive selection of luxury Italian sports cars and state-of-the-art showroom, is ...

A media report that Red Bull title partner Oracle blocked a sponsorship deal with AI firm Perplexity is understood to be wide ...

Ray Ramu, executive vice president and chief customer officer at Saia LTL Freight, said the sponsorship is almost an exclamation point to a process that by 2024 had transformed Saia from a 12-state ...

Red Bull Racing has attracted a new major sponsor for the 2025 Formula 1 season. The team of Max Verstappen and Liam Lawson is joining forces with crypto-exchange Gate.io.

PPG (NYSE: PPG) today announced that it has extended its sponsorship of the Tasca Racing team for the 2025 season. The ...

Red Bull have added another sponsor to their arsenal by teaming up with password management service 1Password.

Alex Palou and Chip Ganassi Racing won the NTT IndyCar Series championship in their first outing with DHL as a primary sponsor of the No. 10 Honda and the trio is back to defend the victory with a ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Sponsorship packages are curated to ensure maximum brand value. They include prominent logo placement on racing suits, vehicles, and helmets and exclusive VIP experiences such as sponsor dinners ...