In one of NASCAR’s most high-profile sponsorship disputes, Stewart-Haas Racing (SHR) filed a $31 million lawsuit against ...

Beauty is in the eye of the beholder, but as far as modern NASCAR paint schemes are concerned, these designs are a cut above ...

Daniel Suarez teases a new Corona Cero look for the Mexico City race, sparking questions about branding, team roles, and ...

The Haas Factory team and Cole Custer have teamed up with Texas A&M University as a sponsor for the 2025 NASCAR season.

Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

Haas Factory Team, which last season was known as Stewart-Haas Racing, partnered with Texas A&M in 2024 for two races. In ...

Longtime motorsports journalist Bruce Martin tells us A.J. Foyt Racing will help raise awareness for the Alzheimer’s Association through a partnership for the 2025 NTT IndyCar Series.

The five Classic races staged in the UK – the oldest of their kind in the world – are being branded the Betfred British Classics in an agreement between sponsor Betfred, The Jockey Club and Arena ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

Sponsorship of a university program, activity, or event does not automatically give the corporate entity the right to use university trademarks, names, or logos. The university’s Trademarks and ...

Each sleeve shows off screen-printed flames, the number 95, and the sponsors’ logos. You’ll find a black and white checkered jersey knit racing flag inside the hood. The interior is fleece-lined, and ...