Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

The Hustle Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Rare Beauty’s Soft Pinch Liquid Contour. The new product, available for $28 at Sephora, Sephora at Kohl’s, and RareBeauty.com, comes in seven shades: Gentle (light cool taupe) ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch Liquid Blush and Tinted Lip Oils.

Rare Beauty’s Soft Pinch Liquid Blush Is That Girl This has been my go-to blush for the last year or so. I love the way the color stains my cheeks just enough to give them that quick flush look ...

Selena Gomez gave fans a glimpse of her cozy evening with a new mirror selfie that radiates soft glam, slipping into a silky ...

Whether you're at events, doing outdoor activities, or travelling, these are the best beauty products for August 2025 to ...

The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers ...

Rare Beauty’s 2024 Social Impact Report reveals just how far the company has gone to make mental health care more equitable. It’s not about perfection, it’s about progress.