From the surface of the moon to the bottom of the ocean, GQ watch editor Cam Wolf scours the known universe to highlight the ...

BrAt_PiKaChU/istockphotoSandwiched between boomers and millennials, Generation X refers to the population born between 1965 ...

When President Trump first announced the sky-high 31% tariffs on Switzerland, where a vast majority of the world’s luxury ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

Swatch did not comment ... Davidoff said he sells on average about 250 vintage watches by Rolex, Piaget and Patek Philippe annually and that the U.S. accounts for 60% of his business.

It might sound odd but I reckon it’s now easier to get a Rolex than a £550 watch from Studio Underd0g. That’s because Studio ...

Rolex’s new Land-Dweller was meant to be a bold debut, but with its PRX-like design and underwhelming impact, it left many ...

Swatch did not comment. The U.S. is Switzerland's top foreign watch market, accounting for 16.8% of exports, or 4.4 billion francs worth, according to Federation of the Swiss Watch Industry. Davidoff ...

Its vintage-inspired design, coupled with technical precision, makes the Navitimer a must-have for aviation fans. Would a beat watch list be complete without a Swatch? Our favourite MoonSwatch is the ...

Now returning to the sport as F1’s “official timekeeper” TAG Heuer is reviving its plastic-fantastic Formula 1 collection: a fun, colorful “thinking man’s Swatch” that marks not only t ...