In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

Salesforce ( a global leader in AI-powered CRM solutions, participates at GITEX Africa 2025 to demonstrate how its ...

Aberdeen-based digital marketing agency Mission10 has appointed Jack Thompson as senior client performance manager, marking a ...

In the modern digital age, IT procurement is broken. Despite the litany of technologically advanced devices at everyone’s disposal, IT has been woefully underserved in recent years. However, with IT ...

In  2025, the companies treating CRM like a back-office contact database are watching how their competitors use it as a front ...