From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Man, has turned into one of the most well-rounded players in the NBA. And that includes the occasional poster dunk over anyone trying to get in his way as he soars toward the basket. At just 23 years ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

Further on we are covering app marketing campaign constituents that represent these three stages. If you need a quick glimpse into what app marketing cost components look like, use the following key ...

In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and affiliate ...

To evaluate the true impact of marketing campaigns, marketers rely on attribution measurement to understand customers’ journeys and decisions. Accurate attribution of campaigns’ influence on ...

Movie vet Patrick Wachsberger and Legendary Entertainment have created a new film production and sales banner, 193. Wachsberger will be CEO of the new entity. It will be a standalone JV for ...

The campaign, created after Russia's 2022 invasion ... orchestrated by the Russian government through a group of Russian marketing agencies. Sign up here. Chief correspondent covering political ...

Marketing campaign templates help you add structure ... for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better ...