From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Man, has turned into one of the most well-rounded players in the NBA since being taken with the first overall pick in the ...

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and affiliate ...

I believe the answer lies in orchestrating cohesive 360 campaigns that ... of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led ...

To evaluate the true impact of marketing campaigns, marketers rely on attribution measurement to understand customers’ journeys and decisions. Accurate attribution of campaigns’ influence on ...

Movie vet Patrick Wachsberger and Legendary Entertainment have created a new film production and sales banner, 193. Wachsberger will be CEO of the new entity. It will be a standalone JV for ...

The campaign, created after Russia's 2022 invasion ... orchestrated by the Russian government through a group of Russian marketing agencies. Sign up here. Chief correspondent covering political ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...

(AP Photo/Mike Stewart, File) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] NEW YORK (AP) — American Express has agreed to pay more than $138 million to resolve a wire fraud ...