and generating sales. A marketing plan template is a guide for writing a marketing plan. It contains all the important elements needed to create one, including its goals and KPIs, marketing ...

In general, a marketing plan has four objectives: lead generation, brand awareness, brand consideration, and direct sales, (i.e., convincing your target audience to buy from your business).

An effective plan can positively impact the bottom line. Research shows that companies with a marketing plan experience a 24-30% improvement in sales over those without. A marketing plan must be ...