Taking inspiration from military shield patches, Els and artist Jeff Costa – who has designed logos for various sports teams – looked to come up with a fresh identity for the International Team.

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...