Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who ...

All of this is evidence that deregulating social media platforms is a net loss for free speech. In economic markets, maintaining a consumer’s freedom of choice requires regulations against coercion ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

The Graphic Design Student Association (GDSA) hosted a day-long design-a-thon titled “Design/Shift,” on Saturday, attended by ...

She’s always looking to create ideas that cut through. For example, just after graduation she showcased artistry that encouraged Saudi women to get more involved in exercise. At Ceer she’s playing a ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

AI can take over many of the social media tasks that are time consuming and monotonous, freeing up teams to focus elsewhere. This time could then be used to organically interact with customers, plan ...

The prosecution of Ozy and me was driven by a malicious campaign orchestrated by a jealous competitor at a rival media company,” Watson said in a statement issued Friday. Watson was sentenced to ...

Since then, social media has been filled with fan edits and viral tweets campaigning for Schafer to take on the role. Director Wes Ball has described the film as “serious and cool, but fun and ...

Ms. Gvarliani is one of more than two dozen models that H&M is working with this year to create digital replicas for use on the company’s social media platforms and in its marketing campaigns ...

social media, and even direct-to-consumer tactics. PR teams must work parallel with these mediums to ensure messages resonate across different platforms. For example, when Netflix faced backlash ...