Social media metrics are data points that communicate how your content strategy is performing. They also help you learn how you can improve. Think of your social media analytics as a record for your ...

Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.

Social media goal: Engage my brand’s audience on social media. Metrics: Reach: Reach tracks how many unique users see your content. Impressions: Impressions are the total number of times your content ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Nigeria has over 40 million active social media users, most of whom rely on platforms like Instagram, TikTok, Facebook, WhatsApp, ...

So, as Social Media Day approaches, let’s celebrate the people behind the posts, not just the metrics they generate. Because, at the end of the day, your viral tweet didn’t write itself — we did.

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.