Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

8 Questions to Ask Before Connecting With Your Audience on Social Media Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

TIME releases first-ever ranking go the top 100 social media influencers and creators, and a few surprising names made the list.

Nigeria has over 40 million active social media users, most of whom rely on platforms like Instagram, TikTok, Facebook, WhatsApp, ...

Discover the most common mistakes business owners make about online visibility and learn how to fix them with proven SEO ...

A digital poster competition that encouraged comments on social media can spark conversations between under- and postgraduate students. Here’s how it works ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

To connect effectively with alumni, bite-sized social media content must mirror the complexity of the lives it touches, ...

Thailand's pygmy hippo Moo Deng marked her first birthday on Thursday, drawing crowds of diehard fans even as she left behind ...