Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

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TIME releases first-ever ranking go the top 100 social media influencers and creators, and a few surprising names made the list.

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A digital poster competition that encouraged comments on social media can spark conversations between under- and postgraduate students. Here’s how it works ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

To connect effectively with alumni, bite-sized social media content must mirror the complexity of the lives it touches, ...