Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

8 Questions to Ask Before Connecting With Your Audience on Social Media Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

TIME releases first-ever ranking go the top 100 social media influencers and creators, and a few surprising names made the list.

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

With Trump seeing markets endorse his economic policies, it raises the question of why would he retreat. Back in April, the ...

Celebrate the people behind the posts, not just the metrics they generate, this Social Media Day Automation and consolidation are distracting from the hidden labor behind brands’ tireless social media ...

Nigeria has over 40 million active social media users, most of whom rely on platforms like Instagram, TikTok, Facebook, WhatsApp, ...

The Social Security Administration is providing less information about caller wait times. Critics complain it's misleading ...