A Framework for Planners” — a detailed blueprint that lays out basic principles, tactics and strategies for battling ...

So, as we face the economic challenges that will inevitably continue to knock on our doors, I'd like to share four marketing tactics that will help you ... your top priorities—then building new ...

Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.