Kate Baker, MD, MMHC, medical director of value-based care at Tennessee Oncology, talks about innovations in cancer care ...

The unemployment rate is an important indicator, but it is not the only one to watch. By itself, it doesn’t paint a full ...

Incrementality is the gold standard. If you’re testing for true lift, you’re guessing at impact. Cross-channel attribution is ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson.

When leading large-scale digital transformation efforts at higher education institutions, prioritizing people alongside ...

As businesses strive to capture customer perceptions more accurately, AI-driven strategies are emerging as powerful ...

NFL Draft is in the books, and by all metrics, general manager Andrew Berry and the Cleveland Browns' week was a success.

Solution providers say HPE executive Mark Bakker has stepped up the supply chain team’s game considerably over the last ...

Essential value-based care competencies include robust data analytics, a compliance approach to coding, and an understanding ...

The world of basketball betting has evolved dramatically in recent years. What was once dominated by gut instincts and fan ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Metrics are critical for determining AI product performance. But where to begin? Here's a framework to apply across various use cases.