The transition from PoC pilots to large-scale deployment is not a straightforward journey. Agentic AI adoption is unlike any other technological adoption before it, and several challenges are likely ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Metrics are critical for determining AI product performance. But where to begin? Here's a framework to apply across various use cases.

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Newsroom success is shaped by how stories travel, who amplifies them, and how long they stay relevant in the digital ...

This article examines the approach used by Srinivas across various projects, balancing architectural rigor with practical ...

The new Center for Leadership, Institutional Metrics and Best Practices run by the nonprofit Complete College America will ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Once seen as a behind-the-scenes role, the CPO is now one of the most powerful voices in the executive suite. In 2020, only 4 ...

The Board of Education voted Thursday to name a committee chairman to monitor its plan even as Washington aims to end ...

Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

Sushira Somavarapu has experience in data analytics and digital platform optimization, combining technical knowledge with ...