Before playing a single NFL down, Sanders’ personal brand is outselling rookies and redefining athlete entrepreneurship.

Before he’s even taken a snap in the NFL, former Colorado Buffaloes quarterback Shedeur Sanders has done what many seasoned pros haven’t—build a personal brand ...

Shedeur Sanders suffered one of the most shocking draft-day slides in recent memory. He entered the pre-draft process as a projected top-five pick, with some outlets predicting him to be the first ...