Matcha, made from ground and dried tencha leaves whisked with water, saw a “record high” consumption in 2024. Grafvision – stock.adobe.com The Japanese Ministry of Agriculture, Forestry and ...

Matcha lovers, brace your wallets!Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such ...

It feels like matcha is everywhere. The powdered green tea, a traditional Japanese drink, is filling up our feeds. On TikTok, 2.4 million videos have been posted under the hashtag “matcha ...