Supporters say it promotes new development better designed to meet rising seas. Critics say it threatens scores of buildings ...

Tourism leaders are sounding the alarm over a proposed bill that could dramatically alter how visitor taxes are spent, ...

The heads of the agencies that promote tourism in the Sunshine State are contacting Florida legislators with a dire warning ...

He was a sports junky, living and breathing sports. When he wasn’t on the field playing, he was keeping up with college and ...

“Eliminating tourism promotion isn’t a cost-saving measure — it’s an act of economic sabotage,” Executive Director Robert ...

The best Florida Keys resorts can be found across the small southern islands. Follow Route 1 down to these stunning places to ...

As a road trip junkie, I design my trips to offer a well-balanced blend of beach, culture and nature. This 14-day solo road trip, which explored five destinations, started ...

A Treasure Island landmark for nearly seven decades is slated to be demolished and redeveloped after damage from last year’s hurricanes. Thunderbird Beach Resort, the 64-unit, oceanfront hotel at ...

With new hotels, upcoming Michelin recognitions and ever-popular ... Also because we’re tucked on the Gulf of Florida right up just outside Tampa and the Tampa Bay area, we don’t have any of the ...

One of Tampa Bay's landmark beach hotels will be demolished and redeveloped because of what the owners said was "catastrophic damage" caused by last year's back-to-back hurricanes. Why it matters: The ...

MARCO ISLAND, Fla. (WFLA) — A highly venomous blue-colored and balloon-like creature is washing up on a beach on Florida’s Gulf Coast. NBC affiliate WBBH said that beachgoers were surprised ...