Target has reduced its full-year sales forecast, with its CEO signaling price rises over tariffs have not been ruled out and blaming declining sales in part on backlash to rolling back diversity, equity and inclusion (DEI) efforts.

Retail giant Target reported a decline in sales for Q1 2025, with executives conceding that consumer dissatisfaction is part of the reason.

Target said reaction to the rollback of its diversity, equity and inclusion efforts was a headwind in the first quarter.