In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

But, you know, Elmo loves you, Mr. Roger Federer, even if you don't know your alphabet yet.” After retiring in 2022, Roger Federer wanted to remain connected to tennis. He stayed involved with ...

However, this time it was his brand On, which emulated his usual witty style to respond to Elmo's query regarding the company's logo via its Instagram bio. The Swiss Maestro bid adieu to tennis at ...

starring alongside Elmo in a new On commercial, where tennis scoring was explained to the cute little red monster. That wasn’t all. Nike celebrated women’s sports this year in “So Win ...

As the group agrees, they all engage in a game of tag. The effort follows a Super Bowl commercial On ran in regional markets that featured Elmo and tennis star Roger Federer. In that spot, the two had ...