The initiative launched Thursday and targets a very specific demographic: male pickup truck drivers ages 18-55.

See also: K&B to equip reefers with E-Smart system E-Smart Seat Belt addresses seat belt non-compliance in a variety of circumstances such as: General driving: When a driver is not wearing a seat ...

Law enforcement agencies across the state begin a major safety crackdown on Monday. The “Buckle Up Someone Needs You" ...

Starting September 2027, every new car, truck, and multipurpose vehicle sold within U.S. borders must feature these rear seat belt warnings. The National Highway Traffic Safety Administration ...

Mas wasn't wearing any restraint system, like a seat belt, according to the report WPTV obtained from the DHSMV. It also said the truck's airbags didn't deploy.