Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye cells. This super-saturated blue-green, unlike anything in nature ...

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

Hailey Bieber's dark blonde hair is an inspiration for some seeking out low-maintenance color at the salon. (Getty Images) 34,046 people played the daily Crossword recently. Can you solve it ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the ...

García started playing soccer when he was four years old in his village of Sallent de Llobregat, located an hour north of ...

A bizarre natural event has left a beach in Majorca covered in a slimy blue mass. Locals and holidaymakers alike did not wake up this morning to the typical golden sandy beaches which make the ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...