Public relations also plays a vital role in helping a business shape its brand identity — a quality that is particularly important for ... Related: Why Startups Should Invest in Public Relations ...

A company can lose control of a situation very quickly, with the consequences being damage to its corporate reputation and ...

An infographic (below) from Media Update explores the strategy of framing in public relations. It looks at what framing is, why PR pros use framing, and how to apply framing successfully in your own ...