Willy Wonka, both fictional and real, found a way into the hearts and minds of young candy buyers with novelty jawbreakers. Already successful with the fiction-inspired Everlasting Gobstopper ...

At this point, it's not even competition - it's just MrBeast living in his Willy Wonka era, and everyone else playing catch-up in candy-coated ... the final Everlasting Gobstopper in the world.