It might sound like the beginnings of a cheesy meme, but Microsoft 's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.

Microsoft has announced a big price hike on Xbox Series X and Series S, but you can still get them at pre-hike prices at these retailers.

Microsoft's price bump flips the script on value, making PlayStation's digital console the better deal right now