General Mills learned some valuable lessons about fresh dog food after Blue Buffalo tested the concept a few years ago at a ...

General Mills today announced two new launches within its North America Pet segment with initiatives from Blue Buffalo and Edgard & Cooper, designed to meet evolving pet parent preferences and ...

That’s a $3 billion category. Also, last year’s European acquisition Edgard & Cooper will have a limited launch in the U.S.

“Pet parents are redefining how they feed and treat their pets,” Liz Mascolo, president of the North American pet segment at General Mills, said in a press release. “At General Mills, we’re listening ...

General Mills bought Blue Buffalo with the intent of it becoming a key growth engine for the company. Although performance so far has been very strong overall, recent results have been pretty ...

General Mills (NYSE:GIS) today announced two new launches within its North America Pet segment with initiatives from Blue Buffalo and Edgard & Cooper, designed to meet evolving pet parent preferences ...

General Mills has been shifting its portfolio to focus on growth. The biggest move in recent years was the purchase of pet food brand Blue Buffalo. With leverage back down to pre-Blue Buffalo ...

INDEPENDENCE, Iowa (KCRG) - The Blue Buffalo pet food manufacturing plant in Independence will close by the end of this year. General Mills, which bought the plant from Tyson Foods about two years ...

The company expanded its presence in the pet treat industry with acquisitions of Blue Buffalo and Tyson Food's pet treat portfolios. General Mills is well-known for its baking line including Betty ...

General Mills is launching a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands.

Here's what's going on and why it is so important for General Mills. General Mills bought Blue Buffalo in 2018. At the time, some industry watchers were concerned that the consumer staples giant ...