A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

This is used by clever designers who want to create imagery within their logos to produce an “aha!” moment when you see it. Think about the arrow that was hidden between the “E” and “X” in FedEx's ...

Consider the FedEx logo—while most people eventually notice the hidden arrow in the negative space between the E and X, the primary focus remains on the company name. This creates layers of discovery ...

To receive daily news and insights, subscribe to our free daily Supply Chain Dive newsletter. FedEx is closing three more U.S. ship centers on June 2 to streamline its network as it continues to ...

FedEx stock sold off after its last earnings report. Macroeconomic challenges could impact near-term results. FedEx’s efficiency improvements will help alleviate potentially higher costs from ...

The FedEx logo, prominently displayed on the back of CSK's iconic yellow jersey, symbolizes reliability, precision, and excellence --values that resonate deeply with small and medium-sized ...