Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Google is continuing its push to make creating polished presentations easier for everyone. Following up on the initial ...

Marketing holidays and major U.S. events are ... So, download the content plan template and start planning for the year to create your best content yet. In a world ruled by algorithms, SEJ brings ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

H&M will use AI doppelgangers in social media posts and marketing campaigns. Fast fashion giant H&M is facing intense scrutiny after announcing plans to create digital clones of its models using ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

The E-MBA program offers a curriculum covering essential management disciplines such as Finance, Marketing, Operations, and Strategy. Participants can choose from a broad range of electives to build ...