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Astronomer, Ryan Reynolds and Maximum Effort

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Insider on MSN · 3d

Ryan Reynolds' ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

NBC Chicago · 2d

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

3don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

Maximum Effort and Gwyneth Paltrow Help Astronomer Address Coldplay Kiss Cam Scandal

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company ...

The Hollywood Reporter1y

Ryan Reynolds’ Maximum Effort Renews First-Look Deal Paramount

Paramount Pictures has renewed its first look development deal with Ryan Reynolds ’ Maximum Effort Productions for another three years. The latest deal, to run through to Dec. 2026 and cover ...

Variety2y

Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer ...

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