NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming potential.

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd. This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.

Join Jeff Gordon in "American Thunder," the thrilling NASCAR documentary on Prime Video, capturing his Le Mans journey and team spirit.

If you aren’t a Prime Video subscriber yet, you can get started with a 30-day Amazon Prime free trial, including Prime perks like the Prime Video streaming service, free two-day shipping, exclusive deals, and more. After the free trial, Amazon Prime costs $14.99/month or $139/year.