NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Dale Earnhardt Jr. opened up about the new show featuring stories of his father, Dale Earnhardt Sr., from the 1980 NASCAR Cup ...

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

American Thunder: NASCAR to Le Mans chronicles the journey of the NASCAR-backed No. 24 Chevrolet as a Garage 56 entry to the ...

Join Jeff Gordon in "American Thunder," the thrilling NASCAR documentary on Prime Video, capturing his Le Mans journey and ...

Jeff Gordon promotes the NASCAR Le Mans documentary "American Thunder" on the TODAY show ahead of its Prime Video debut on ...

The NASCAR Cup Series makes its maiden voyage to Autódromo Hermanos Rodríguez this weekend for the Viva Mexico 250. This will be the first points-paying event f ...

Amazon Prime Video upped their game during the race back to Charlotte levels. But, what about outside of the race?

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

For NASCAR Chairman Jim France, finishing the 24 Hours of Lemans fulfilled his father’s dream that he attempted in 1976.

But there’s been a big change in 2025, as a handful of races aren’t on broadcast TV or cable – but rather streaming. Sunday’s ...