As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

It’s Prime Day, folks. Are you eyeing anything specific? 💌I’d love to know! If you’re looking for inspiration, here’s a list ...

Trump and his aides have repeatedly shifted their stance on tariffs since the president’s “Liberation Day” announcement.

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

President Donald Trump sent letters to 14 countries Monday outlining higher tariffs they’ll face if they don’t make trade ...

World shares are mostly higher, with financial markets shrugging off U.S. tariff pressures on its trading partners.

President Donald Trump is threatening to revive his trade war. Wall Street isn’t too concerned. Global markets were ...

President Donald Trump Monday announced a new slate of tariffs scheduled to begin on August 1. Rates range from 25% to 40% ...

President Trump's threatened to impose retaliatory tariffs on Aug. 1 if nations haven't negotiated trade deals by then.

The 90-day pause on President Trump's reciprocal tariffs is set to lift this week as Amazon's Prime Day kicks off.

Trump renewed his threat to hit major trading partners, sending stock markets tumbling. But some investors have a glimmer of ...