Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

The NASCAR on TNT broadcast made its debut last night. The Atlanta race delivered and so did the overall production. TNT had ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

NASCAR's Chief Media and Revenue Officer has congratulated Amazon Prime after it welcomed younger fans to the sport, while ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

When it comes to NASCAR's upcoming return to downtown Chicago, Julie Giese has a long list of responsibilities. The track ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

NASCAR on Prime officially concludes its critically-acclaimed inaugural season of Cup Series coverage this Sunday, June 22 at ...