A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be ...

The uniforms aren't changing, but new patches are available to cover the organization's old name, which is sewn onto the ...

Scouting America is the nation’s foremost youth program that provides young people with unique opportunities focused on ...

The organization adopted the new name, Scouting America, on its 115th anniversary, “marking a pivotal moment in the organization’s journey,” according to a statement released Saturday. The shift comes ...

The Boy Scouts of America has officially rebranded to Scouting America as it celebrates its 115th birthday. The organization ...

The group will continue leaning into a broad message of inclusivity as it celebrates its 115th birthday Saturday, President and CEO Roger Krone said. He acknowledged some backlash to the rebrand ...

The group formerly known as Boy Scouts of America officially changed its name on Saturday to Scouting America.

president and CEO Roger Krone said. He acknowledged some backlash to the rebrand after it was announced last year but described the overall response as a positive one that generated wider interest.

Roger Krone, chief executive officer of Scouting America, describes the design of the organization's flag in Irving, Texas, Wednesday, Feb. 5, 2025. (AP Photo/LM Otero) Roger Krone, chief ...

IRVING, Texas (AP) — A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be called Scouting America, a welcoming sign as the ...