Ohio State offensive coordinator Chip Kelly, left, celebrates with quarterback Will Howard (18) after the quarterfinals of the Rose Bowl College Football Playoff against Oregon, Wednesday, Jan. 1, 2025, in Pasadena, Calif. (AP Photo/Kyusung Gong) AP

The Rose Bowl Game will start an hour earlier than its traditional window and kick off at 4 p.m. ET as part of a New Year's Day tripleheader of College Football Playoff quarterfinals on ESPN.

Straying from the traditional 2 p.m. kickoff time, the Rose Bowl game will instead begin an hour earlier so all three New Year's Day College Football Playoff quarterfinal games are placed "in an ideal window,