Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street Promenade.

Santa Monica’s Entertainment Zone offers a unique experience, allowing patrons to carry drinks while strolling the ...

Santa Monica is now home to SoCal’s first “Entertainment Zone,” where tourists and residents can go on weekends to enjoy alcoholic drinks outdoors while walking around the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to street traffic.

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old attraction: booze. Thanks to ...

Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age will ...

Santa Monica officials are moving to triple the prices of community garden plots as they tackle a $60-million budget ...

LONG BEACH, Calif. - Long Beach is now the second city in California - following Santa Monica - to approve a motion ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age will ...

Santa Monica’s alcohol fueled entertainment zone opens in two weeks and stores along the Promenade are preparing for whatever flows from taps. Last week, local business owners peppered city ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch.