CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides ...

WPP is offering free Friday lunches to encourage employees to return to the office, as part of a new return-to-office policy ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG ...

Even as digital transformation becomes ubiquitous, digital marketing and creative agencies are far from being the partner of choice to execute these projects, despite the customer-facing nature of ...

It was the most challenging of landings to pull off. The only airport in the world that required a sharp 47-degree turn at 700 feet on approach. At times a daunting task for pilots, one that meant ...