Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

Articles written by Vishal Kumar ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...