Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Google authentication2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’ Multichannel rights are an important part of digital marketing, and now is the time to make sure you have ...

Alice Milligan, CMO at Morgan Stanley Alice Milligan, CMO at Morgan Stanley: People don’t always know that I left home when I was 19, with the money I had saved up from a variety of different jobs—a ...

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior ...

For brands, having an opportunity to leverage the Super Bowl is marketing gold. Fans, celebrities, pro athletes and the hordes of national media members trek from across the globe to take in the ...

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...