Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards ...

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...