Mika Rahkonen, head of strategy at Finnish broadcasting company Yle, explains “liquid content” as an audience and content ...
When every company becomes a media company through AI-driven content generation, maintaining human oversight becomes crucial ...
To bring more attention to the climate crisis, Daily Maverick organised a virtual and in-person event called “The Gathering: ...
New paywall technology now enables news publishers to leverage real-time intelligence to optimise paywall decisions — without ...
Dainik Jagran launched a campaign encouraging its readers to feed birds to unite its readers, protect nature, do some good in ...
LOS ANGELES (10 February 2025) – In a pioneering first for the news industry, the International News Media Association (INMA) will unveil a master class next month that presents a playbook on how ...
What the Reuters Institute's 2025 Journalism, Media, and Technology Trends and Predictions Report means for Asia is the focus of an INMA Asia Webinar featuring Nic Newman, senior research associate at ...
News media companies are grappling with many questions related to generative AI, including how to get employees to embrace it and how it can be used outside the newsroom — such as in advertising and ...
Göteborgs-Posten (GP) knows the importance of the saying “fish where the fish are,” but first it had to learn a lesson in what kind of bait to use. Aiming to attract a younger audience to the brand, ...
Newsletters are a proven way for news media companies to engage with audiences, and in most cases that means being able to meet users where they live: in their inbox. The Australian Financial Review, ...
How to use GenAI effectively in advertising is the focus of an INMA Generative AI Initiative Webinar featuring Michael McCarthy, senior director of AI, sales, and business solutions at Hearst ...
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